About Us
What’s food without a little love and a lot of goodness?
iD was founded in 2005, by 5 cousins, with a 50sqft store & 1 big dream - to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, UAE, US, UK, Oman and Saudi. Come, join us for a meal, made with love.
The iD Timeline
From 2005 to now, here’s our story of how we grew
Thanks to all the love we received.
Five cousins, one small kitchen
In 2005, PC Musthafa and his four cousins Abdul Nazer, Shamsudeen TK, Jafar TK and Noushad TA set up iD in a small kitchen in Bangalore. Initial trials were done, with batches of batter being made in this 50 sq ft kitchen, from Tippasandra.
iD DNA
Our DNA is built around four key pillars
At iD, we are guided by core values that prioritize honesty over shortcuts, people over profits, and real food over artificial alternatives. We foster an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.
One Workspace, Million Opportunities
At iD, opportunities aren't just given - they're created. And the next one is waiting for you.
Where Every Perspective Counts
At iD, we don't just embrace diversity - we elevate it into a force of boundless innovation.
From Wellness to Wealth, We've Got You Covered
At iD, we don't just offer benefits - we offer choices. Whether it's wellness or wealth, we've got every aspect of your journey covered.
Best Work of Your Life
At iD, you don't just contribute – you create.
Who thrives here
Leadership Principles: The Key Ingredients to Success at iD
Creating the Future
Relentless Growth Mindset
Leading with Heart
Customer Mindset
Company First
Operational Mastery
Real Faces, Real Stories
Straight from the people who make iD, iD
Jaspal Khalsa
Marketing Team
“When I joined iD, I was just looking for a job. I didn't expect to find mentors who'd push me to think bigger and do better. Today, I lead a team I once dreamed of being part of.”
Chandana Jois
NPD Team
“At iD, my ideas aren't just heard — they're actually implemented. It's rare to find a workplace where your voice can shape the direction of a brand.”
R Ganeshan
IT Team
“One of the things I love about iD is that iD doesn't expect us to choose between life and work. The work culture here gives me the freedom to be productive while also being present for my family. I feel valued not just for what I do, but for who I am — and that makes all the difference.”
Dashrath Poojari
Sales & Distribution Team
“The S&D Academy was a game changer for me. It helped me understand not just my role, but the business as a whole.”
Abdul Nisar
Manufacturing Team
“ESOPs sounded complicated when I joined. Now, they've become my family's safety net — it feels great to grow with the company.”
Shameel NK
Manufacturing
“I've worked in a lot of kitchens, but none like this. Clean, transparent, and rooted in values. We make food I'm proud to feed my own kids.”
Sandesh SR
HR Team
“Getting a shoutout for a small win made a huge difference to my confidence. That recognition gave me the courage to aim higher.”
Abdussalam M
Sales & Distribution Team
“The iD Scholars program helped my son get into the school he wanted. As a parent, that kind of support is everything. iD genuinely cares — not just about profit, but about people. During tough times, they stood by us.”
Deepika Das
Marketing Team
“After ten years here, it still feels fresh. The people, the culture, the growth — it all keeps evolving. And I get to evolve with it.”
Zeeshan Haris
Sales & Distribution, Middle East Team
“At iD, growth isn't just a buzzword. I started by managing one area, and today, I lead the sales for the entire UAE region. The trust, autonomy, and speed of growth here are unmatched.”
Manesh UP
Procurement Team
“When you work at iD in Procurement, you're not just sourcing ingredients, you're sourcing trust. Being part of the team that ensures only the best, cleanest, and most authentic ingredients go into our products is something I take great pride in.”
Niyas K
Finance Team
“I joined as an Assistant Manager in Accounts Receivable, and today, I lead the function as a Manager. This kind of growth is possible because iD actively invests in internal talent.”
Muneer P
Finance Team
“At iD, I'm able to show up as a leader at work and a father at home. The flexibility here is real. It's a culture that respects your personal life as much as your professional one.”
Niraja Mulye
HR Team
“I joined iD because I wanted to be part of a brand that truly believes in clean, chemical-free food. What surprised me was how inclusive the workplace was. Here, every voice matters.”
Nithin Philip
Sales & Distribution, Middle East Team
“At iD, growth has no boundaries. I've moved across functions - from leading South India to heading Trade Marketing, then E-commerce, and now, Sales for the entire GCC.”
Amrita Lama
Manufacturing Team
“At iD, people notice your work. Even in my first week, my supervisor thanked me for finishing a batch ahead of time. It's small, but it shows they care — and that makes me want to give my best every day.”